Let’s start this blog with answering some of the questions.
Think about a skincare product you have bought recently and reflect on why you bought it.
→ It was trending on Instagram Reels.
→ An influencer said, “This product gives real results."
→ All people in the comment section were giving positive reviews for the product
If any of the reasons seem relatable to you, then, like many other people, you have found that your skincare routine no longer remains personal and the majority of it is influenced by external factors.
We will understand why these phenomena occur that help us to make informed decisions.

Quick Self-Assessment
Pause for a moment and look at your current skincare product to ask yourself
→ Did you buy this product as it is suitable for my skin tone, or was it popular during that time?
→ Do you go through the ingredients mentioned or follow the hype?
Such assessment is not meant for criticising your personal choices, as it gives you a clear understanding of how the latest trends may be influencing your purchasing habits in some way. Such trends shape our mindset regarding the perception of a good skincare routine.
The arrival of new ingredients with every product
→ New ingredients such as niacinamide, hyaluronic acid, and peptides are being found in every product with plenty of advantages
→ If your skincare routine is normal and working properly, using too much product is not recommended.
→ Adding products with other ingredients can damage the skin's protective layer and lead to sensitivity issues
Popularity of the glass skin trend
→ The glass skin trend revolves around radiant, flawless and natural-looking skin with no visible marks.
→ Reality Check: Skin tends to have pores, pimple spots and rough texture.
→ Following such trends creates unrealistic expectations, turning towards over-exfoliating and over-using many products.
Why do these trends seem to be persuasive?
→ Visual evidence (before-and-after image of results of a product)
→ Social acceptance through likes and comments
→ Repetitive content as seen on various social media platforms
→ All such reasons create a perspective in your mindset that it works for everyone, so it can function well for me too.
→ Mostly our skin depends upon climatic conditions, its type, lifestyle choices and reactivity level. 
The illusion of instant results and fluctuating number of products used
→ Many skincare routines keep changing from a 10-step skincare routine to a minimalist routine completed in 5 minutes.
→ Your skincare routine should always focus on consistency and suitability.
→ Most skincare products claim to provide overnight results or improvements being visible in 7 days.
→ The actual truth is your skin takes time to get adaptable with skin and takes time to show results.
Conclusion
Such skincare trends are only beneficial for informational purposes to gain knowledge about new ingredients and better formulations of the same product category that can help in keeping aware about such changes. Whenever you get an urge to buy a new product, ask yourself whether it suits your skin, if you have any information about the ingredients, and if it goes well with your current routine to make a decision.